Quality Variable Data Printing

So you read last week’s post and found a printer with some experience. Great, now let’s just make sure their process is going to meet your quality expectations. There is a lot of equipment capable of producing variable data and the results can vary greatly. First, I would suggest avoiding anyone using inkjet for variable data printing. The inkjet print is not as good as many of the digital devices being used by the industry leaders. At the leader of the pack is the big 2 companies, Xerox and HP. Xerox’s top device is the IGEN http://www.xerox.com/go/xrx/igen/iGen.jsp . This machine not only produces top quality prints, but also will feed all types of stock including coated, uncoated and even textured. HP is also a major player with the Indigo7000 http://www.hp.com/#Product . The HP Indigo also prints on coated and uncoated stocks and handles a wide range of paper weights. In my opinion, you cannot go wrong with either of these devices. Other devices include the Kodak Nexpress and the Canon 7000.

There are also smaller versions of many of these production devices that print at a slower rate, but, still are capable of producing a quality print. Ask for samples to make sure you are getting a product that meets your expectations.